Tourviaformerly RouteForceCalculate the licence total before comparing products
Monthly per-user prices hide the number procurement approves: users multiplied by 12 months. Product scope and implementation still need a separate comparison.
Standard vs Advanced
Check which tier contains the routing, tracking, scheduling, and analytics features your team needs.
Annual total
Calculate every licence for a full year, then add implementation and any quoted services.
Team growth
Repeat the calculation at the headcount you expect next year.
Alternatives
Compare equivalent workflows, data handling, and support rather than price alone.
Next best pages
Keep the evaluation movingSalesforce Maps pricing in 2026: the official numbers
Salesforce sells Maps in two tiers:
- Salesforce Maps Standard: $75/user/month, billed annually. Includes geocoding, map visualizations, territory planning, and basic route planning.
- Salesforce Maps Advanced: its pricing card showed $125/user/month, billed annually, on 5 September 2026; an FAQ on the same page said $150. Adds automated route optimization, live location tracking, schedule optimization, and analytics. Verify current edition pricing directly with Salesforce.
The public pricing page lists annual billing. Confirm the invoicing schedule, trial availability, minimum quantities and negotiated terms with Salesforce.
If automated route optimization, live location tracking or schedule optimization is part of the requirement, compare the Advanced tier. Standard may still fit teams focused on mapping, geocoding and manual route planning.
Salesforce Maps annual cost by team size
These totals multiply the prominent pricing-card figures checked on 5 September 2026—$75 for Maps and $125 for Advanced—by users and 12 months. Salesforce’s FAQ showed a conflicting $150 Advanced figure, so verify current edition pricing directly:
| Team size | Maps Standard $75/user/mo |
Maps Advanced $125/user/mo pricing card |
|---|---|---|
| 5 users | $4,500/yr | $7,500/yr |
| 10 users | $9,000/yr | $15,000/yr |
| 15 users | $13,500/yr | $22,500/yr |
| 20 users | $18,000/yr | $30,000/yr |
| 30 users | $27,000/yr | $45,000/yr |
Salesforce Maps pricing source: Salesforce, checked 5 September 2026. The pricing cards showed $75/user/month for Maps and $125/user/month for Maps Advanced, billed annually; the same page’s FAQ said $150 for Advanced. Verify current edition pricing directly with Salesforce. Taxes, negotiated terms, and add-ons may vary.
Using the $125 Advanced pricing-card figure, 30 licences total $45,000 per year and 10 total $15,000, excluding Salesforce platform licences and implementation services. Verify the current Advanced price directly with Salesforce.
Where Salesforce Maps makes sense
To be fair, Salesforce Maps is a mature product. It makes sense in specific situations:
- Small teams (under 5 users) where the per-user cost stays manageable and the feature depth justifies the price.
- Enterprise orgs consolidating on Salesforce vendors where procurement simplicity matters more than cost per seat.
- Teams that need advanced territory planning and geo-analytics beyond basic route optimization. Salesforce Maps Advanced has genuine depth in territory modeling.
- Organizations where procurement prefers a single vendor invoice from Salesforce rather than managing additional AppExchange subscriptions.
A small team may accept the higher seat price when it needs the broader territory and geo-analytics scope. A growing team should calculate the same requirement at its planned headcount before signing.
Where the annual total rises quickly
Two cases deserve a closer budget check:
Growing teams. Every new hire increases the software bill linearly. Using the $125 Advanced pricing-card figure, a team that grows from 10 to 20 reps moves from $15,000 to $30,000 per year. With Tourvia, every added user is billed at the same public rate of €30 per month excluding tax.
Teams with a narrower route-to-visit requirement. If reps mainly need daily routes, Salesforce Events and visit reporting, compare that workflow with the broader territory and geo-analytics scope included in the quote.
TCO comparison: Salesforce Maps vs. alternatives
Here is where things get concrete. This table compares annual cost across five tools at different team sizes. All prices use the tier most comparable to Salesforce Maps Advanced (route optimization included).
| Tool | 5 users/yr | 10 users/yr | 15 users/yr | 20 users/yr | 30 users/yr |
|---|---|---|---|---|---|
| SF Maps Advanced $125/user/mo pricing card |
$7,500 | $15,000 | $22,500 | $30,000 | $45,000 |
| SF Maps Standard $75/user/mo |
$4,500 | $9,000 | $13,500 | $18,000 | $27,000 |
| Tourvia €30/user/mo |
€1,800 | €3,600 | €5,400 | €7,200 | €10,800 |
| Badger Maps $58/user/mo (Business) |
$3,480 | $6,960 | $10,440 | $13,920 | $20,880 |
| Geopointe ~$45/user/mo |
$2,700 | $5,400 | $8,100 | $10,800 | $16,200 |
| SPOTIO $69/user/mo (Business) |
$4,140 | $8,280 | $12,420 | $16,560 | $24,840 |
At the pricing-card rates used in this table, Salesforce Maps Advanced has the highest per-user price. At 20 users, the $125 card figure equals $30,000/year. Salesforce Maps Standard costs $18,000/year, while Tourvia costs EUR 7,200/year for 20 licensed users. Currency differences, product scope and negotiated terms still matter.
Badger Maps, Geopointe, and Tourvia all scale by licensed user in this comparison. At 30 users, Tourvia costs EUR 10,800/year at the public price.
Comparing each alternative: what you actually get
Salesforce Maps
Salesforce Maps is Salesforce's own mapping product. Its scope includes territory planning and geo-analytics, with route optimization in the Advanced tier. The public list price is the highest in this comparison.
Consider it when the broader mapping scope or buying directly from Salesforce matters more than the seat price.
Tourvia
Tourvia connects route planning and visit execution to Salesforce records. It costs EUR 30/user/month excluding tax, billed monthly, and the complete 30-day trial is available on request.
Consider it when the requirement centres on route planning, Salesforce Events, mobile visits and public per-seat pricing.
Badger Maps
Badger Maps is a separate field-sales application with Salesforce integration. Public material checked 16 July 2026 lists the Business tier at $58/user/month and Enterprise at $95/user/month, with lower rates on annual billing.
Consider it when reps want a dedicated field-sales app and the team accepts a separate interface and data sync.
Geopointe
Geopointe is an AppExchange managed package focused on mapping, territory management and geo-analytics. Request a current quote and confirm the route-planning scope, data flow and volume terms.
Consider it when territory visualization and geo-analytics are central to the requirement.
SPOTIO
SPOTIO is a separate platform for outside-sales and door-to-door teams, with Salesforce integration. Request a current quote and verify which plan includes the required territory, routing and activity features.
Consider it when lead management and door-to-door execution matter more than working inside the Salesforce interface.
Add implementation and operating costs
The licence table does not include:
- Implementation time. Ask the vendor to estimate data preparation, territory models, routing rules, schedule optimization, security review, testing, training, and any partner services.
- Training. Complex tools need more training. The richer the feature set, the longer it takes reps to become productive. A tool your team does not use is the most expensive tool you own.
- Integration maintenance. Non-native tools (Badger Maps, SPOTIO) require ongoing sync management. When the sync breaks at 7 AM and your reps are heading into the field, that is a real cost measured in lost productivity.
- Mid-year scaling. With per-user pricing, adding licensed reps increases the subscription cost. Confirm proration and amendment terms with each vendor before signing.
Three questions for the final comparison
1. How many reps need this tool today, and how many will need it in 12 months?
If your team is growing, per-user pricing will cost more every quarter. A tool priced at $125 per user/month costs $15,000 at 10 users and $30,000 at 20. Budget for the team you will have, not the team you have now.
2. Does your team live in Salesforce or outside it?
If your reps already work in Salesforce all day, a native tool eliminates context-switching. If they use Salesforce as a system of record but work in other apps, a non-native tool might be fine.
3. What do your reps actually need to do every morning?
If the answer is "plan an optimized route, run visits, log results," you need route optimization and visit tracking. You probably do not need territory analytics, geo-visualization layers, or schedule modeling. Pay for what your team will use.
Build the budget from the required workflow
Start with the annual licence total, then add implementation, training and any quoted services. Keep product scope beside the cost table so a lower price is not mistaken for an equivalent product.
For teams under 5 users, Salesforce Maps can be a reasonable choice, especially if you need its full depth in territory planning and analytics.
Using the $125 Advanced pricing-card figure checked on 5 September 2026, 15 users total $22,500/year and 20 total $30,000. Verify the current Advanced price directly with Salesforce. Tourvia charges EUR 30 per licensed user per month excluding tax, billed monthly, for its Salesforce route-to-visit workflow.
Frequently asked questions
How much does Salesforce Maps cost per user?
Salesforce’s US pricing page lists Maps at $75 per user/month billed annually. On 5 September 2026, its Advanced pricing card showed $125 while an FAQ on the same page said $150. Verify current edition pricing directly with Salesforce. The displayed Maps rate equals $900 per user/year.
Is there a free version of Salesforce Maps?
Salesforce Maps is sold as an annual paid subscription. Tourvia installs from AppExchange with a complete 30-day trial, followed by a subscription at €30/user/month excluding tax, billed monthly.
What is the difference between Salesforce Maps Standard and Advanced?
Maps at $75/user/month includes geocoding, territory mapping, and basic route planning. Advanced adds automated route optimization, live tracking, and scheduling features. Because Salesforce’s Advanced card and FAQ showed conflicting prices on 5 September 2026, verify current edition pricing directly with Salesforce.
How does Salesforce Maps pricing compare to alternatives?
Using the $125 Advanced pricing-card figure displayed on 5 September 2026, 10 Salesforce Maps Advanced users equal $15,000/year. The same page’s FAQ said $150, so verify current edition pricing directly with Salesforce. Tourvia costs EUR 3,600/year for 10 licensed users.
Can I buy Salesforce Maps monthly instead of annually?
The public Salesforce pricing page lists annual billing. Confirm invoicing, payment schedule, current edition price and negotiated terms in the final quote.
What is the cheapest Salesforce-native route planning tool?
Tourvia publishes a price of EUR 30 per licensed user per month excluding tax, billed monthly. Compare that rate with the latest quote and equivalent feature scope from other Salesforce route-planning products.