Tourviaformerly RouteForceQuick answer
Both products run inside Salesforce. The difference is focus and price. Salesforce Maps leads on territory analytics and geo-visualization; route optimization requires the Advanced tier. On 5 September 2026, Salesforce’s US pricing card listed Maps Advanced at $125 per user/month billed annually, while an FAQ on the same page said $150. Verify current edition pricing directly with Salesforce. Tourvia leads on daily route execution (planning, mobile check-in, visit reports) at €30 per user per month with optimization included.
Pricing compared
Salesforce’s US pricing page listed Maps at $75 and its Advanced pricing card at $125 per user/month, billed annually, when checked 5 September 2026 (salesforce.com). An FAQ on the same page said $150 for Advanced, so verify current edition pricing directly with Salesforce. Route optimization sits in the Advanced tier. Tourvia publishes one price: €30 excluding tax per licensed user per month, billed annually, route optimization included.
| Annual cost | 10 users | 20 users |
|---|---|---|
| Salesforce Maps ($75/user/month) | $9,000 | $18,000 |
| Salesforce Maps Advanced ($125/user/month pricing card) | $15,000 | $30,000 |
| Tourvia (€30/user/month, optimization included) | €3,600 | €7,200 |
Compare currencies, contract terms, and the scope you actually need. A team that only uses route planning and visit tracking pays the Advanced tier price at Salesforce for capabilities that ship in Tourvia's base subscription.
What the August 31 mobile retirement means
Salesforce announced August 31, 2026 as the retirement date for the standalone Salesforce Maps mobile app. When checked on September 5, 2026, Salesforce’s public Help pages had not confirmed completion. If your reps use that app to review routes, navigate, or check in, evaluate the supported mobile workflow before making a change:
- Audit who uses the Maps mobile app today, on which objects and workflows.
- Define the minimum route inputs: Accounts, Contacts, Leads, Opportunities, or Campaign Members.
- Test one replacement in a sandbox with a representative group of reps.
- Compare the annual cost of each option against your current Maps contract.
- Roll out in phases and train reps before changing the current workflow.
The full checklist is in our Salesforce Maps mobile retirement guide.
Feature comparison
| Feature | Tourvia | Salesforce Maps |
|---|---|---|
| Architecture | Salesforce managed package | First-party Salesforce product |
| Route optimization | Included, with time windows and visit duration | Advanced tier; verify current edition pricing |
| Mobile execution | Route-to-visit workflow with check-in, tied to Salesforce Events | Retirement date announced as August 31, 2026; completion not publicly confirmed on September 5 |
| Visit reporting | Visit reports written to Salesforce, 18 native reports included | Verify current reporting scope for your edition |
| Territory analytics | Heatmap and territory visualization | Deeper territory modeling and geo-analytics |
| Published price | €30/user/month excl. tax, billed annually | $75/user/month for Maps on the US pricing page; verify edition pricing |
| Data residency | Route inputs processed in France (OVHcloud, Gravelines) | Salesforce platform data processing terms apply |
When Salesforce Maps is the better choice
Salesforce Maps has genuine depth in territory modeling and geo-analytics, first-party support, and direct alignment with the Salesforce platform roadmap. If your project is a territory redesign with location intelligence, balancing workload, revenue potential, and geography across hundreds of reps, evaluate Maps Advanced seriously. Tourvia is the better fit when the daily job is routes and visits: reps plan optimized days from Salesforce records, check in on mobile, and managers read the results in native Salesforce reports.
Frequently asked questions
How much does Salesforce Maps cost compared to Tourvia?
On 5 September 2026, Salesforce’s US pricing card listed Maps at $75 and Maps Advanced at $125 per user/month, billed annually; an FAQ on the same page said $150 for Advanced. Verify current edition pricing directly with Salesforce. Using the $125 pricing-card figure, 10 Advanced users equal $15,000 per year. Tourvia costs €3,600 per year for 10 licensed users.
Is route optimization included in Salesforce Maps?
Automated route optimization sits in the Maps Advanced tier. Salesforce’s US pricing page lists Maps at $75 per user/month billed annually; verify current edition pricing directly with Salesforce. Tourvia includes constraint-based route optimization in its single €30 per user per month price.
What happens to the Salesforce Maps mobile app on August 31, 2026?
Salesforce announced August 31, 2026 as the retirement date for the standalone Salesforce Maps mobile app. When checked on September 5, 2026, its public Help pages had not confirmed completion. Teams evaluating a mobile migration can compare Tourvia’s Salesforce-record workflow, mobile check-in, and visit reports written as Salesforce Events.
When is Salesforce Maps the better choice?
Salesforce Maps has genuine depth in territory modeling and geo-analytics, first-party support, and alignment with the Salesforce platform roadmap. Teams whose core need is territory design and location analytics rather than daily route execution should evaluate it seriously.