Quick answer
Both products run inside Salesforce. The difference is focus and price. Salesforce Maps leads on territory analytics and geo-visualization; route optimization requires the Advanced tier at $150 per user per month. Tourvia leads on daily route execution (planning, mobile check-in, visit reports) at €30 per user per month with optimization included. If your reps live on the road and your managers live in Salesforce reports, Tourvia covers that workflow for a fifth of the Maps Advanced price.
Pricing compared
Salesforce publishes Maps at $75 per user per month and Maps Advanced at $150 per user per month, billed annually (salesforce.com, checked 26 July 2026). Route optimization sits in the Advanced tier. Tourvia publishes one price: €30 excluding tax per licensed user per month, billed annually, route optimization included.
| Annual cost | 10 users | 20 users |
|---|---|---|
| Salesforce Maps ($75/user/month) | $9,000 | $18,000 |
| Salesforce Maps Advanced ($150/user/month) | $18,000 | $36,000 |
| Tourvia (€30/user/month, optimization included) | €3,600 | €7,200 |
Compare currencies, contract terms, and the scope you actually need. A team that only uses route planning and visit tracking pays the Advanced tier price at Salesforce for capabilities that ship in Tourvia's base subscription.
What the August 31 mobile retirement means
Salesforce is retiring the standalone Salesforce Maps mobile app on August 31, 2026. If your reps start their day in that app, reviewing the route, navigating, checking in, the workflow stops on that date. The migration steps are the same regardless of which replacement you pick:
- Audit who uses the Maps mobile app today, on which objects and workflows.
- Define the minimum route inputs: Accounts, Contacts, Leads, Opportunities, or Campaign Members.
- Test one replacement in a sandbox with a representative group of reps.
- Compare the annual cost of each option against your current Maps contract.
- Roll out in phases and train reps before the old app stops working.
The full checklist is in our Salesforce Maps mobile retirement guide.
Feature comparison
| Feature | Tourvia | Salesforce Maps |
|---|---|---|
| Architecture | Salesforce managed package | First-party Salesforce product |
| Route optimization | Included, with time windows and visit duration | Advanced tier only ($150/user/month) |
| Mobile execution | Route-to-visit workflow with check-in, tied to Salesforce Events | Standalone mobile app retires August 31, 2026 |
| Visit reporting | Visit reports written to Salesforce, 18 native reports included | Verify current reporting scope for your edition |
| Territory analytics | Heatmap and territory visualization | Deeper territory modeling and geo-analytics |
| Published price | €30/user/month excl. tax, billed annually | $75 to $150/user/month, billed annually |
| Data residency | Route inputs processed in France (OVHcloud, Gravelines) | Salesforce platform data processing terms apply |
When Salesforce Maps is the better choice
Salesforce Maps has genuine depth in territory modeling and geo-analytics, first-party support, and direct alignment with the Salesforce platform roadmap. If your project is a territory redesign with location intelligence, balancing workload, revenue potential, and geography across hundreds of reps, evaluate Maps Advanced seriously. Tourvia is the better fit when the daily job is routes and visits: reps plan optimized days from Salesforce records, check in on mobile, and managers read the results in native Salesforce reports.
Frequently asked questions
How much does Salesforce Maps cost compared to Tourvia?
Salesforce publishes Maps at $75 per user per month and Maps Advanced at $150 per user per month, billed annually (salesforce.com, checked 26 July 2026). Tourvia costs €30 excluding tax per licensed user per month, billed annually, with route optimization included. For 10 users on the Advanced tier, that is $18,000 per year against €3,600 for Tourvia.
Is route optimization included in Salesforce Maps?
Automated route optimization sits in the Maps Advanced tier at $150 per user per month. The $75 Maps tier covers mapping and basic planning. Tourvia includes constraint-based route optimization in its single €30 per user per month price.
What happens to the Salesforce Maps mobile app on August 31, 2026?
Salesforce retires the standalone Salesforce Maps mobile app on August 31, 2026, per its retirement notice. Teams using that app for daily routes need a replacement mobile workflow. Tourvia runs the route-to-visit workflow on Salesforce records with mobile check-in and visit reports written as Salesforce Events.
When is Salesforce Maps the better choice?
Salesforce Maps has genuine depth in territory modeling and geo-analytics, first-party support, and alignment with the Salesforce platform roadmap. Teams whose core need is territory design and location analytics rather than daily route execution should evaluate it seriously.
Request a 30-day Tourvia trial
Run the route-to-visit workflow in your own org before the Maps mobile app retires. €30 excluding tax per licensed user per month, billed annually, if you continue.
Request a 30-day trial See pricing →